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Making sure the goal of your site is clear is important - what do you want your customers to get out of your site? How can we help them get there faster?
Does it look good on all screens? Does it take long to load? A site non-optimized site can mean a lot of lost visitors!
Is the text legible? Are the images visible? Is it accessible to your users who may have visual impairments?
With my UX (User Experience) design expertise, I can help identify some common design pitfalls that may confuse or distract your visitors.